Services
There are many advisors who are eager to tell clients what to do and how to do it, but not to roll up their sleeves and do the hard work. At The Varick Group, our approach is different. Working with a select group of clients gives our experienced communications experts the time to invest in each client's business, bringing our full attention and hands-on expertise to every stage from planning to activation.
Our offerings.
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Marketing and Communications Strategies
We sift through mountains of data to uncover the most vital insights—then deploy our findings strategically. We present critical information in ways that are both engaging and compelling.
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Program Development & Activation
We design strategically sound, action-oriented, and results-driven programs that engage people to act and bring about change. We commit to achieving excellence every day, from providing an exceptional client-centric approach to delivering the highest quality work.
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Key Message Development
We help clients create a roadmap of messages that reinforce a competitive point of difference that is exclusive, credible, and motivating. We routinely refresh this roadmap to strengthen and sustain each client’s position, which is crucial in a constantly changing business environment.
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Media Relations
We’ve built strong relationships with the food industry media over many years, developing a network that makes messaging faster, easier, and more effective. Our clients count on us to develop strategies that support a range of goals, from building awareness to educating and driving inquiries.
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Thought Leadership Content
We leverage our deep expertise in the food industry to position clients as authorities or thought leaders, building recognition and respect in any food category, industry channel, or other avenue that is key to their business.
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Stakeholder Engagement
We design custom programs to identify, engage, activate, and nurture influential stakeholders for each client. Our powerful networks can help clients strengthen their reputations and influence consumer and professional communities, especially during a crisis.
“Ed brought strong strategy and insights to help us develop campaigns that propelled blueberries into the fastest growing berry category.”
— Victoria De Bruin, former Head of Marketing, U.S. Highbush Blueberry Council