About
Food is an exciting, always-changing business. It inspires passionate feelings and strong convictions. How could it not? People fiercely identify with their food choices because they’re deeply rooted in tradition, beliefs, culture—and of course, pure enjoyment. And today, people increasingly understand that their food choices also affect the health of the planet.
Edward Hoffman founded The Varick Group to guide clients through this environment and connect them with relevant stakeholders in a meaningful way. He knows that every organization has a story to tell. A story that has the potential to change the way people think, feel and act when it comes to making food choices.
Edward Hoffman
Food Expert, Counselor, Storyteller
Ed is an experienced marketing executive who builds brands and grows their business through integrated communications. His 25-year career spans multiple communications disciplines across all channels of the food industry, and he serves a diverse roster of clients from emerging change-makers to multi-national market leaders. His award-winning work has quantifiably increased business.
A recognized thought leader and frequent writer, Ed is also a speaker on food industry trends and brand-building. His work has been featured in Forbes, O’Dwyer’s, and Nation’s Restaurant News, as well as his LinkedIn channel.
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“After nearly 20 years of knowing and working with Ed Hoffman, I can confidently say that he is a true leader in food PR.”
— Ilene Smith, MS, RD, Principal, I ON FOOD